Account Director & Planner - Bharat Oswal

From the monotonous macro sphere of machines to the amusing atmosphere of advertising, it's been a roller coaster ride for Bharat. This instrumentation engineer cum MBA has been instrumental in bringing some order and sanity in the chaotic house of BOTREE. Bharat is a quintessential blend of planner and marketer and proves so, by merging worlds of statistics and strategies. He only understands the voice of research and speaks the language of numbers, which often act as an anchor of realism to hold our ships of imagination from drifting into fool's paradise.

In his career spanning 6 years, he has partnered with a host of international and national brands like Forbes Marshall, TBSS, Messung Systems, Kirloskar Corrocoat, Mahindra Systech group and its 10 subsidiaries, Abs, Deepak Fertilizers, KEUCO India, and Tata BlueScope Steel.

Creative Director - Amit Bailke

They say, great things come in small packages, one look at Amit and you will know why. A thinker, a believer and most importantly a doer. The sheer frequency, with which he pulls out those ideas from his creative hat, would put even the great Houdini to shame. Juxtaposing art with reality is his favourite pastime. A ringmaster in this creative circus but unlike the real one, he extorts the artistic animals to break their shackles and escape the boundaries of mediocrity.

He has given 13 years of his life to advertising & communication and catered to a diverse range of clientele like Forbes Marshall, Kirloskar Brothers, Tetra-Pak, Symantec, R City & R Mall, Bharati Vidyapeeth, Vascon Group, Kolte Patil, House of Laptops, and VerveGS.

Chief Advisor - Jyoti Tiwari

A seasoned Healthcare consultant with expertise in all areas of Business across geographies including India, Australia, New Zealand , few of EU.

Graduated from Chemistry Hons. & MBA Marketing with a Certified Design Thinking practitioner. An eternal optimist with a passion to motivate and help people awaken the social entrepreneurial spirit in them.

  • More Than decade of experience in Marketing, Product Strategy, Compliances , Distribution & Sales Strategy, Brand Positioning in Healthcare Vertical with strong inclination towards International & Domestic market
  • Consulted to different Pharmaceuticals & healthcare companies majorly focus in women healthcare in strategy planning, Digital planning, product launch especially related to social cause like maternal & child health, social stigma related to pregnancy, contraception , nutrition.
  • Have worked with many Social marketing organization like USAID, UNFPA,DKT, Marie Stopes International (MSI) Janani, Population Service International, PHSI etc in women healthcare to co create the path of healthy women lead to healthy family, Excessive bleeding.
  • Advisory at Subhag Health-tech Pvt limited, incubated by Tata trust Social Alpha which works for disruptive innovation in infertility
  • Certified trainer from ICTF ( internationally Certified Trainer & Facilitator ) ,London UK
  • Trained over 2000 professionals globally in the healthcare segment across levels of management
  • Evangelized Design Thinking for more than 200+ people across major corporates & educational institutions
  • Winner of Best Innovation Award at PAN IIT International Management conference held at IIT Roorkee in Dec 2018 for the application of “Design thinking in Positive Utilisation of Ethical fear factor”
  • Participated & represented India in Spring Meeting 2019 conducted by World Bank & International Monetary Fund to understand the policy & understanding of women healthcare setup for Rural India.
  • Speaker at IIT Mandi ,on Socio Economic Development of Western Himalayas - Opportunities & Challenges with respect to “Enriching Women Health & Nutritional Care of Expectant mother
  • Speaker at Startup Jalsa Pitch Sessions at IIM Calcutta
  • Mentoring & Advising startups in Health-tech, Ed-tech with innovation , Artificial Intelligence & Machine learning
  • Jury & Mentor for Maharashtra Innovation Society ( Govt of Maharashtra)
  • On Panel of ASSOCHAM ,in Edu Tech & Health Tech
  • Advisory Board Member at Ayushman Ayurveda healthcare Private Ltd
  • Healthcare Consultant at Ease of Doing Business
Chief Brand Head - Nayan Jaiprakash

Ardent Event planner, passionate Film Maker and feisty Enterpriser by choice we have Nayan Jaiprakash a science graduate holding Masters degree in Communication Studies from India’s most reputed Smt.Savitribai Phule University and Diploma in Mass Media & Journalism from Ranade Institute, Pune. Currently Perusing LLB with the specialization in media laws.

Nayan Jaiprakash is an accomplished versatile Artist, Brand Influencer, Moderator & Voice treasurer with over a decade of experience in the Media industry.

She had played varied roles dominantly in the field of Advertising, PR , Radio and Films & Television handling creative content production and execution.

Apart from this, she is a public figure very known as voice treasurer I.e mistress of ceremonies who has successfully completed more then 300 plus events as a official host for many reputed brands in corporate industry, high profile individual clients, celebrity entertainment shows and interviews.

Nayan is also an entrepreneur and a proud owner of a film production Company - Flying Kites Entertainment, under this banner she has directed many promotional video films like ad films, documentaries, educational and commercial films for many renowned brands.

Her versatily and talent bought her into the quick limelight and honored her with many prestigious awards and accolades like the most acclaim Bal Gandharva Puraskar, BNI woman Entrepreneur award, Dr. B V Rao Trust Award for young achiever, Award for best contribution in art field by Sakal Foundation, Lokmat Group, Icon of Pune by MAHAZHEP, Pune Pride by SIPA and many more for her outstanding contribution in the field of Art.

She is also named as the most influential women in the Live Industry for Grooming of Image makeover and Art of Public Speaking for start-ups, Businessmen and Celebrities.

She would be the face of Botree & would be the Brand Head for Marketing and Communication handling media & strategy.

The Core Members

Botree may be a toddler still grappling with teething problems in the world of advertising but with a strong and focused team at its helm, it has set sail. It seems just like yesterday when a team of professionals got together bringing along their many years of experience in the ad world. Botree has never claimed to be 'zara hatke' trying to create unnecessary hype about it, but 'kuch bhi chalega' is definitely not our style. We know what we want and we are very fastidious about the people we want to work with, both inside and outside. That's the reason when most ad agencies build creative teams, we raise core members. The average experience of our core members is 4 years and every member has the necessary expertise and education to enhance our conceptual approach. Like everybody else, we too like to think differently, but we know where to draw the line! Ideation is our favorite sport and we like to toy with ideas, but these ideas come into being only to take your brand closer to its dreams.