People

Account Director & Planner - Bharat Oswal

From the monotonous macro sphere of machines to the amusing atmosphere of advertising, it's been a roller coaster ride for Bharat. This instrumentation engineer cum MBA has been instrumental in bringing some order and sanity in the chaotic house of BOTREE. Bharat is a quintessential blend of planner and marketer and proves so, by merging worlds of statistics and strategies. He only understands the voice of research and speaks the language of numbers, which often act as an anchor of realism to hold our ships of imagination from drifting into fool's paradise.

In his career spanning 6 years, he has partnered with a host of international and national brands like Forbes Marshall, TBSS, Messung Systems, Kirloskar Corrocoat, Mahindra Systech group and its 10 subsidiaries, Abs, Deepak Fertilizers, KEUCO India, and Tata BlueScope Steel.

Creative Director - Amit Bailke

They say, great things come in small packages, one look at Amit and you will know why. A thinker, a believer and most importantly a doer. The sheer frequency, with which he pulls out those ideas from his creative hat, would put even the great Houdini to shame. Juxtaposing art with reality is his favourite pastime. A ringmaster in this creative circus but unlike the real one, he extorts the artistic animals to break their shackles and escape the boundaries of mediocrity.

He has given 13 years of his life to advertising & communication and catered to a diverse range of clientele like Forbes Marshall, Kirloskar Brothers, Tetra-Pak, Symantec, R City & R Mall, Bharati Vidyapeeth, Vascon Group, Kolte Patil, House of Laptops, and VerveGS.

Chief Advisor - Jyoti Tiwari

With an impressive education in Chemistry Hons. & MBA Marketing, Design Thinking Certified - Stanford D School Boston, IIM Bangalore Executive Education Program in Digital Marketing. Jyoti Tiwari, Founder & CEO at Ingeniousworks is all set to venture into the next chapter of her life, Investment.

Previously, Jyoti worked to help companies develop a customer-centric design-thinking based marketing strategy for their products and services. Jyoti, along with her team of highly qualified and Award winning professionals assist brands with product inception, innovation, design and distribution strategy while establishing brand value through events, social media campaigns and multichannel marketing. Notably, her work has been focused in healthcare sector specifically, working with major corporates on strategy building, branding, digital & AI presence in healthcare that especially focuses on women healthcare and child labour to name a few. She is also an influencer in Womennovator for Design Thinking. Jyoti is also part of T hub Telangana & Niti Aayog at Policy level in healthcare.

At an individual capacity, Jyoti has mentored healthcare start-ups, and is part of the IIT Mumbai BETIC, mentoring the medical devices start-up for market growth & segmentation and also assists start-ups penetrate the market by guiding them through government policies. Winner of Best Innovation Award at PAN IIT International Management conference held at IIT Roorkee in Dec 2018 for the application of “Design thinking in Positive Utilisation of Ethical fear factor” Participated & represented India in Spring Meeting 2019 conducted by World Bank & International Monetary Fund to understand the policy & understanding of women healthcare setup for Rural India. She also Represented India in World Health Organization as the consulting Partner for Women Healthcare. Speaker at IIT Mandi ,on Socio Economic Development of Western Himalayas - Opportunities & Challenges with respect to “Enriching Women Health & Nutritional Care of Expectant mother “Speaker at Startup Jalsa Pitch Sessions at IIM Calcutta

An Angel investor, Jyoti believes in investing in an individual rather than the start-up. Jyoti wants to build a community of like-minded women angel investors, especially for women driven start-ups in healthcare industry. Her personal goal is to make healthcare more sustainable and accessible to people in small villages and talukas.

Currently Jyoti is working on a project with the Government of India on sustainable healthcare with innovation & design thinking approach for Social Impact. Jyoti is also a part of CISCO GPS (Global roblem Solver Challenge), India Impact. Currently Mentoring & is on advisory board with health tech startup PCOS Virago, Smart Clinic, Webinartracker to name a few. She is Jury & Mentor at Maharashtra Innovation Society ( Govt of Maharashtra).

Chief Brand Head - Nayan Jaiprakash

Ardent Event planner, passionate Film Maker and feisty Enterpriser by choice we have Nayan Jaiprakash a science graduate holding Masters degree in Communication Studies from India’s most reputed Smt.Savitribai Phule University and Diploma in Mass Media & Journalism from Ranade Institute, Pune. Currently Perusing LLB with the specialization in media laws.

Nayan Jaiprakash is an accomplished versatile Artist, Brand Influencer, Moderator & Voice treasurer with over a decade of experience in the Media industry.

She had played varied roles dominantly in the field of Advertising, PR , Radio and Films & Television handling creative content production and execution.

Apart from this, she is a public figure very known as voice treasurer I.e mistress of ceremonies who has successfully completed more then 300 plus events as a official host for many reputed brands in corporate industry, high profile individual clients, celebrity entertainment shows and interviews.

Nayan is also an entrepreneur and a proud owner of a film production Company - Flying Kites Entertainment, under this banner she has directed many promotional video films like ad films, documentaries, educational and commercial films for many renowned brands.

Her versatily and talent bought her into the quick limelight and honored her with many prestigious awards and accolades like the most acclaim Bal Gandharva Puraskar, BNI woman Entrepreneur award, Dr. B V Rao Trust Award for young achiever, Award for best contribution in art field by Sakal Foundation, Lokmat Group, Icon of Pune by MAHAZHEP, Pune Pride by SIPA and many more for her outstanding contribution in the field of Art.

She is also named as the most influential women in the Live Industry for Grooming of Image makeover and Art of Public Speaking for start-ups, Businessmen and Celebrities.

She would be the face of Botree & would be the Brand Head for Marketing and Communication handling media & strategy.

The Core Members

Botree may be a toddler still grappling with teething problems in the world of advertising but with a strong and focused team at its helm, it has set sail. It seems just like yesterday when a team of professionals got together bringing along their many years of experience in the ad world. Botree has never claimed to be 'zara hatke' trying to create unnecessary hype about it, but 'kuch bhi chalega' is definitely not our style. We know what we want and we are very fastidious about the people we want to work with, both inside and outside. That's the reason when most ad agencies build creative teams, we raise core members. The average experience of our core members is 4 years and every member has the necessary expertise and education to enhance our conceptual approach. Like everybody else, we too like to think differently, but we know where to draw the line! Ideation is our favorite sport and we like to toy with ideas, but these ideas come into being only to take your brand closer to its dreams.