Strategy: Communication does not just happen. It must be organized, developed and built. The first step in the process is to define a communication strategy. Before we arrive on a communication proposition for your brand, we identify and study your target profile, analyze the market dynamics, define creative routes, select befitting media mix and design appropriate creatives. We believe that strategy brings in constructive results and makes your investments truly viable.
Design: At Botree, rounds of brain storming lead to appropriate designs, based on the communication strategy. A mix of science, art, logic and creativity help us design effective, clutter breaking creatives. Our design services span across the following domains:
360 Media: We aim to trap your target groups at multiple areas in life. After studying their psychographic, demographic and sociographic profiles, we identify the touch points to be tapped. To reach there, we use a wide array of media vehicles. These media fall under the following categories across ATL & BTL divisions: