Integrated Marketing Communications (IMC), take a holistic approach towards internal and external communication activities and processes of a company to promote the brand and improve top and bottom lines of the company; where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand's core message.
With IMC, our goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, personal selling, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness.
What we strategise for you is enhanced communication; when integration goes beyond just the basic communications tools. There are other levels of integration such as Horizontal, Vertical, Internal and Data integration. Here is how we will help to strengthen your Integrated Marketing Communications.
Horizontal Integration occurs across the marketing mix and across business functions - for example, production, finance, distribution and communications should work together and be conscious that their decisions and actions send messages to customers. While different departments such as sales, direct mail and advertising can help each other through Data Integration. This requires a marketing information system which collects and shares relevant data across different departments.
Vertical Integration means marketing and communications objectives must support the higher level corporate objectives and corporate missions. Meanwhile Internal Integration requires internal marketing, from your end; - keeping all staff informed and motivated about any new developments from new advertisements, to new corporate identities, new service standards, new strategic partners and so on.
The ultimate result we want to achieve is to deliver a single seamless solution - a cohesive message - an integrated message for you, about you!
