About Us
Philosophy • Approach • Team
PHILOSOPHY
IT'S NOT JUST A PHILOSOPHY,
IT'S THE WAY WE SEE,
BREATHE AND LIVE ADVERTISING!
Enlightenment is a state of mind where clarity takes over all sort of confusions. Where the ultimate direction is seen, perceived and implemented in every walk of life. At Botree, enlightenment is not just a spiritual thought. It's a process that is largely applied in the process of advertising, design, strategy and pin pointed marketing communication.
It's an approach that defines a single line proposition for branding strategies and makes communication, response sensitive. Be it design, strategy or choosing an appropriate media mix for your brand communication, Botree works with a philosophy of 'CREATIVE ENLIGHTENMENT'!
We don't just take the brief but go all out to understand your product, targets and market dynamics with rigorous research and uncompromised involvement. We keep digging our grounds until we discover the ultimate direction to take the brand communication forward. We work like your partner and act like an integral aspect of your team.
We believe in sharing our client's vision and assist them in realizing their business objectives. Our role isn't limited to advertising; we walk those extra miles to accomplish the branding process with the desired output. This makes Botree, the most capable communication partner for your branding initiatives.
OUR
1
Contemplate
Before getting flagged off to the task in hand, we spend sufficient amount of time to understand the product, targets and market scenario. We also venture into competition analysis. It's very important to spell out the key unique selling propositions of the product to be advertised. Further, it's equally important to create in-roads to reach out to the defined Targets with path breaking communication ideas which will inspire them to respond. We call it 'the contemplation round'. This helps us lay down a strong foundation of communication with absolute clarity of messaging.
2
Create
Once we arrive on the communication proposition, we set forth to invent innovative ways to take it to the targets. We are backed by the team of creative geniuses who are hungry for out of the box ideas. They think of an idea and explore vivid art forms to translate it into a response sensitive piece of communication. We identify multiple touch-points in the target audiences' life and try to make an idea a part of his everyday life. This approach makes the communication a lot more personal, individualistic and appealing. Creativity, for us, is the way to reach out to the hearts of your targets and inspire their minds to react in the desired manner.
3
Communicate
An idea comes first and later come multiple platforms to make an idea the biggest buzz in the segment. Once we crack the creative route, we think of innovative media vehicles to embark upon a journey of creative enlightenment. Be it conventional media like Press, Print, Outdoor or Electronic, etc. Be it high tech media like digital, internet or mobile marketing, Or unconventional ones like ambient, viral, PR or engagement activations. We choose our platforms with an absolute commitment to offer you optimum response.
4
Cultivate
Once an idea reaches the defined targets, it's important to maintain the momentum of communication and be ultra consistent. Out of sight is out of mind. We understand that once a target is informed about the product and has expressed interest in it, it is important to engage it for effective conversion. We invent strategic ways to increase conversions with direct communication in the follow up phase. This process of cultivation turns out to be miraculous measure in ensuring maximum response.
5
Co-correct
Excessive rounds of uniform messaging start getting monotonous after the initial momentum of communication reaches its peak. Then comes a stage, to revive the brand communication and reinforce the same brand promise with a refreshing new approach. It's the same wine in a different bottle but it works wonders with a brand new approach. This measure of co-correction is instrumental in sustaining long term communication and retains the interest levels of your targets. We do it after taking a complete review of the first phase of communication. We take corrective measures and aim to make the communication flawless and ever appealing.
MEET OUR
TEAM
Botree may be a toddler still grappling with teething problems in the world of advertising but with a strong and focused team at its helm, it has set sail. It seems just like yesterday when a team of professionals got together bringing along their many years of experience in the ad world. Botree has never claimed to be 'zara hatke' trying to create unnecessary hype about it, but 'kuch bhi chalega' is definitely not our style. We know what we want and we are very fastidious about the people we want to work with, both inside and outside. That's the reason when most ad agencies build creative teams, we raise core members. The average experience of our core members is 4 years and every member has the necessary expertise and education to enhance our conceptual approach. Like everybody else, we too like to think differently, but we know where to draw the line! Ideation is our favourite sport and we like to toy with ideas, but these ideas come into being only to take your brand closer to its dreams.
