Dynamics of Industries have changed but we still use the same old tried & tested formula of PRINT & TV..The new formulas of online are not working. Survival of online is dependent on the offline media. The more information is available the lesser is the usage of brain..Everyone talks about technology but doesnt use it the way it should be which really makes me think that have we changed.. The answer is always NO which comes to my mind..Shelf life of any marketing campaign has reduced & neither any of these marketing campaigns have the kind of impact which they use to..Does that mean people can make decisions easily..Doesnt seem to be the case..Decisions are getting delayed which is increasing the sales cycle for any product..
Somewhere the mindset needs to change..Economics & Psychology have become an important aspect of any communication media vehicle..Lets hope people realize it & start using it..
& every marketer & every college takes a note of it..