Market Research..One of the common terms which all the companies talk about..How much do we understand about Market Research. Market Research for most people is going to google.com & searching for information..Thats it…No Application…No use of common sense…Research has been restricted only to search engines not beyond it…Or Mostly its a CUT,COPY, PASTE job for most people.

Power of Primary Research & its credibility is very important..
In short,
Information from
1. Which source
2. What kind of
3. How much
becomes of critical importance…Sources of Information also becomes a very important aspect whether its searching for a job or a product or a service..
It would be nice if you people could share some good ideas about research too…
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One thought on “Market Research

  1. quite agree to the point here. problem most often, IMO lies in defining the “research objective” – which is where most go wrong.

    on a lighter note – why would need to “copy”, if one has already “cut” the information ;)

    ps: i always end up correcting people to “copy-paste”

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